The art of bargaining is an unusual one, its taught in none of the universities from where we attained our bachelors and masters degree. There is no formal training undergone to master this art. The grounds to practice this art is spread world-wide especially anywhere a transaction is being carried out. I am lucky to be trained under a master of this art, under her guidance I have blossomed in this field, but still have a long way to go. My mom has consistently practiced and honed her skill since her childhood while she went to buy bangles at the village fair. In front of our home is the street where the weekly market is held, this was my mom’s home ground where she gained repute amongst the ladies in bargaining with the vegetable sellers. The Monday market was what she waited all week for, to display her tremendous talent in obtaining onions,potatoes,cabbages,drumsticks,bittergourds,lettuces,capscicums,lemons at the most lowest prices, unimaginable to the rest of the family members. Achievements in bargaining were divided into 3 categories according to mom:-
1. If you obtain something with a price reduction ranging from Rs.5-Rs.20, its no big deal,its something you deserve and is fair enough on part of the vendor to provide it to you.
2. If you obtain something with a price reduction ranging from Rs.20-Rs.500, it shows that you carry huge potential to reduce down the profits of the shop-keepers, and make them allergic to your next visit. It’s a positive sign and you are the pride of the gang that raids the Monday Market. It sees an able leader who can carry the torch for the next generation of bargainers.
3. If you obtain something with a price reduction ranging from Rs.500-Rs.5000 and more, you are God, your sight deepens the fear amongst the sellers and you need to open up a coaching centre to tutor, where no bargaining is allowed .
My mom belongs to the 4th category.
The 4th category is the one who expertises in bargaining in those shops where there is a big tag hanging on the glass-walls,’FIXED PRICE’ and forcing them to sell their goods at their cost price. The 4th category members are very rare and form an elite organization(L-FAB), with a significant achievement of saving some thing around Rs.5,00,000/- in their life time for their family with the aid of day to day bargaining .The calculation is quite simple, 10000kg consumption of onions by the family in 25 years, we assume that they bargained around Rs.5/kg , so Rs.50,000 saved. The tomatoes, cauliflowers,cucumbers,mangoes,lady-fingers,nail-polishes,school-bags,stationary items,sarees,dad’s suit,leather belts,plastic chappals all remain to be accounted for, which would certainly exceed the RS. 5,00,000 value. The members of the elite organization have certain rules and regulation, which they follow religiously everywhere. Recently its been in news that the rules have been accepted as the golden principles for bargaining and are being compiled into a book ready to release.It has faced severe protest from the local vendors and shop-keepers.Last night, I stole one of the pages of the unreleased rules-book of the L-FAB from my mom’s cupboard. It was just the ultimate book written ever on the subject. Rules:-
1. The shop-keeper has to get deadly bored of your presence, so irritate him as much as you can by adopting methods like getting all his items out of the shelf,repeatedly asking the price of the items which he has told you several times before. There are chances that he can get confused and spell a cheaper rate.
2. Mostly the goods are sold 70% above are target prices, so the price that should be from our side has to be around 75% less then what the shop-keeper is offering.
3. Stick to your price and don’t budge even an inch. Stand there staring at his goods like they were the most inferior and treat the shopkeepers like you were just passing by and thought of showering your kindness onto them by buying few items from their shop.
4. There would be chances that the shopkeeper would be equally stubborn, but there is nothing to fear, take few steps away from the interiors to the exit of the shop shaking your head vigorously, the shopkeeper is bound to call you back and is ready for another round of negotiations.
Always remember, bargaining is the only safest and profitable thing to do for ourself while buying commodities.
LFAB-Ladies Front For Aggressive Bargaining.
Cheers,
Dipankar.